Make money visible
Kids can’t learn what they can’t see. We believe children need to physically see, touch and handle money to start understanding how it works.
About
“Why can’t you just buy it? It’s only $10?”
That’s what my 6 year old said when I told him no to something he wanted.
He could see me tap my card and buy things, so to him, money seemed simple. If it was only $10, why couldn’t I just buy it?
That’s when I realised he didn’t really understand the connection between earning, saving and spending. Money had become invisible.
I wanted to change that, but I didn’t want it to feel like a lesson. I wanted something kids would actually want to use.
So, I went to my kitchen bench and started experimenting with takeaway containers, making simple money boxes for my kids so they could see and manage their own money.
That little experiment eventually became the Money Rocket.
Now, things look very different. Money isn’t invisible to my kids anymore. They can see it, count it and decide what to do with it, and they know every dollar is a choice. When they ask me for something at the shops, they already know my answer before I say it:
“How much have you saved?”
What started as something I made for my own kids has become something I want to share with families everywhere.
With love,
Alice xx
The Money Rocket is a registered design in Australia and has a design patent pending in the United States.
Our philosophy
Let kids make decisions with their money
There’s something empowering about giving kids money of their own and letting them decide what to do with it. They start to understand that every dollar is a choice, build confidence in making decisions and learn from the choices they make.
Make learning real
Some of the best money lessons happen in everyday moments. At the shops, when they receive pocket money, when they’re saving for something they really want or when they realise they’ve spent too much.
Let them make mistakes
Not every decision will be the right one, and that’s okay. Small money mistakes give kids the chance to reflect, learn and make a different choice next time.
